The Event Organiser’s Toolkit: The After Dinner Speaker

Are you hosting a conference and hoping to attract a large audience? Are you hoping to make your AGM super? Are you anxious about introducing your latest product or business technique to colleagues and employees? Are you struggling to promote an upcoming charity fundraiser and worried donations won’t be high enough? If you answered yes to any of these questions then the answer to your problems might just be an after dinner speaker.

An after dinner speaker is the weapon of choice of event planners everywhere and could really make a difference in any of the circumstances mentioned above. In cases where an after dinner speaker has a little bit of celebrity, the effect could be even better. And that doesn’t just mean celebrity in the conventional, showbiz sense, but rather any type of renown or respect in a particular field.

As far as business is concerned, an after dinner speaker might be drafted in to speak at anything from a corporate dinner, to an AGM or a training day. This is an example of when a speaker with renown rather than fame, per se, might come in handy. Certainly, hiring an after dinner speaker with experience and a successful track record in the right field could add authority to new techniques you are trying to introduce.

The after dinner speaker is also a great tool in the world of charity. A famous face can be a massive boost. Before the event, a celebrity after dinner speaker can raise the profile of the event and the charity itself. With interest comes attendance and with attendance come donations. So never underestimate the potential of an after dinner speaker.

Deciding on the type of after dinner speaker to go with is never easy. Choosing a famous face might seem obvious, but be careful to ensure the speaker is right for the expected audience’s age, gender and interests.

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