So much is at stake, that senior management should really focus on the organisation of the company’s sales force, being fully aware of its effectiveness and be ready to make changes whenever necessary to maximise performance; it’s not acceptable to take a back-seat approach to this type of organisation any more, if a company is [...]
It’s very difficult to get ahead of the game in the pharmaceutical sales business and a training consultant must be able to look at a whole list of different criteria in order to motivate the sales force to succeed. It’s certainly possible to achieve significant and top class performance, so long as the client listens [...]
The recent landmark passage of health care reform legislation in the United States surely represents one of the most significant milestones in the global health industry and will certainly drive changes that will be far-reaching for all pharmaceutical companies and their marketing operations. We have seen many changes in the marketing landscape in most recent [...]