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one way links, web design and Internet marketing function in a closed relation of full interdependence. Incompatibilities do appear between SEO and web design and such occurrences are pretty common. The root of the trouble is the improper collaboration between the optimizer and the web designer. The SEO elements should be included in the web design. If you don’t follow this rule, the SEO will later come and rip off the design scheme, making part of work useless. Things should not go like that; this is where trouble begins.

SEO web design should rely on advanced effective link building techniques, so that the website looks great and it also has a well-optimized code. It is incorrect to assume that search engine optimization applies solely to content, when you have to take care of the underlying code too. Don’t overlook the importance of meta tags, titles and other elements because they are a big part of SEO web design too, influencing page rank and web popularity. The website structure in fact should support SEO by its easy-to-use platform or pattern. Here is what I mean by this.

A website with a vertical in-depth design will be more difficult to access by search engines. The more complex the web design, the harder it will be for SE to index the pages. Incomplete access to website files is one of the causes for your page poor visibility. With a simple horizontal site structure, SEO web design would be more advantageous and definitely easier. This allows for any file to be accessed quickly and efficiently. The directory structure definitely ranks highest under the circumstances.

Even when the SEO and web designer work together, many mistakes can appear related to SEO web design. Among the common errors we can mention:

- complex file and directory names with numbers and weird characters included;
- large images that are hard to load;
- fancy graphic;
- too little room for text;
- numerous flash files that don’t allow full access to text information, etc.

SEO web design is flawed if such problems appear, but the list of errors is much longer. As a marketer, you should be very careful who you entrust web design to. Whoever designs your website he/she ought to do so according to the rules of easy access, user-friendliness and simplicity.