Brilliant Mobile Marketing Advice With iZigg
Make the mobile list the correct way. Do not just start adding mobile phone #s to your mobile marketing list, ask permission first! This can be accomplished through a Web platform or if anybody is texting your unique keyword to your short code. In either case, I always recommend a double opt-in confirmation where the prospect has 1 extra step before they’re added into the mobile list. They must respond with the word Y or YES to confirm their subscription. Using a double opt-in list will ensure a response list that gives few to zero complaints.
List frequency estimations and cover yourself legally. After a person opts-in, or simply during the opt-in process, alert your audience how often they could expect a mobile message and provide them with the option to not opt-in if it is going to be too frequent or they do not want to pay the possible message charges. Furthermore, always say on the message that “Standard rates may apply”.
Have a smart short code. Dedicated short codes are a little expensive, but they assure you leave your brand in one piece. Do not read me wrong, provides community short codes that will be perfect for small businesses that do not have to spend the five to 10 thousand bucks each year it costs for their own short code, but if you’re a bigger company you need to be certain that you’re the only company employing the short code.
Have a little thought into the message composition. Keep in mind, you only can text 160 characters so you need to be incredibly concise but clear. Having short cuts are good when it comes to . For instance, employ the # 2 instead of To and the letter B instead of Be. An opt-out statement might look like this statement: Text STOP 2b removed. You saved two characters by using 2 and b.
