The reality of the world economy is frightening. If you are a baby boomer, getting close to retirement age, the worry is whether the programs you have been paying into all your working life, social security and Medicare, are really going to be there for you.If you are younger and just starting a family the [...]
The recent landmark passage of health care reform legislation in the United States surely represents one of the most significant milestones in the global health industry and will certainly drive changes that will be far-reaching for all pharmaceutical companies and their marketing operations. We have seen many changes in the marketing landscape in most recent [...]
You may have heard the term ’sell the sizzle not the steak.’ It means if you’re selling something sell the exciting part rather than just give boring description of the product itself.Well – I’m just here to warn you that much of the sizzle you’re being sold doesn’t actually come with steak.Most people in IM [...]